Direct brief: JJB Sports signs up to Reward
28 Nov 2007
JJB Sports, the sports and leisure-wear retailer, has become the latest brand to sign up to loyalty
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Media brief: Setanta Sports signs up one-millionth subscriber
12 Dec 2007
Setanta Sports announced this week that it has signed up its one-millionth premium subscriber, less
Digital choice: Sky Sports 'Year Deal'
14 Nov 2007 | by Rob Yorke, Digital director, prego*
This clever little banner for Sky Sports' Year Deal demonstrates how to effectively draw attention
News brief: Setanta Sports appoints former Marketing news editor
14 Nov 2007
Setanta Sports has appointed former Marketing news editor Ben Carter as online marketing and
Branding brief: Extreme Sports Channel founders launch watch brand
14 Nov 2007
Ex Time, a watch brand, has been launched by the founders of the Extreme Sports Channel. It bills
News brief: Setanta Sports News to begin broadcasting on 29 November
07 Nov 2007
Setanta Sports News will begin broadcasting on 29 November. The 24-hour channel will be available
Media brief: Virgin Media and Setanta Sports hire ITN
19 Sep 2007
Virgin Media and Setanta Sports have hired ITN to produce their Setanta Sports News channel. Virgin
Sector Insight: Sports, energy and stimulant drinks - Functionality extends reach
19 Sep 2007 | by Jane Bainbridge
Sports and energy drinks are breaking out of their niche thanks to health-focused consumers....THE BACKGROUND In a clear signal that the sports and energy drink sector is bucking the general ...
Digital: Travelex in sports scheme
15 Aug 2007 | by Ed Kemp
winner each month. The website will feature Travelex Sports Exchange brand ambassadors including ...
Sports sponsorship
01 Aug 2007
the UK from the US and Canada,' explains Alex Brown, who manages the Team Vonage account at sports ...
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