Search results for "Sponsorship"

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Grand Prix programme a winning formula for Philips

29 Oct 2008 | by Emma Asquith

example, one episode examined the business of F1 sponsorship, while others delved into topics such as ...

BSM takes advantage of youngsters moving online

12 Aug 2008 | by Laura Bennett

, which translated into sales leads for BSM. Broadcast sponsorship took this to a wider audience ...

Brand Barometer - Carlsberg scores a winner

01 Jul 2008 | by Sundip Chahal

Euro 2008 Championships. Carlsberg's continued sponsorship of the sport and its football-related ads ...

Brand Barometer - Samsung hasn't lost its magic touch

20 May 2008 | by Sundip Chahal

for the new Soul mobile phone. The ad for the televisions relates back to the brand s sponsor-ship of ...

The dangers of sponsoring controversial TV - how damaging can it be for a brand?

13 Jun 2007 | by Vox pop

withdrew its sponsorship of the show earlier that month after three years of sponsoring the show. The ...

Group M forecast: Olympic sponsorship lifts outlook for 2007

26 Jan 2007 | by Adam Smith, GroupM

marketing services is boosted by the Olympic sponsorship which goes live this year....services is boosted by the Olympic sponsorship which goes live this year. Without the Olympics, the rest ...

BCMA publishes branded content attitudinal consumer study

05 Jan 2007 | by The BCMA and Contentworx

together organisations from the advertising, brand development, sponsorship, media, broadcasting ...

Talespin: public relations disasters

13 Jan 2005 | by Gerry McCusker

sponsorship hit news pages everywhere, awareness of 7UP - and its involvement with the apparently ...

Brand momentum: speed can kill

01 Jul 2004 | by Bret Kinsella and Joseph Benson

, the sponsorship of events, the decision to leverage the reputation of specific endorsers, the ...

CODAR - Open Planning is set to revolutionise marketing communications

22 Mar 2004 | by Professor Angus Jenkinson

and Gloucester assessed cricket sponsorship versus TV spend. Having said that, recent research by ...

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