Search results for "Sponsorship"

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Olympic Games' impact on big brand sales

09 Nov 2012 | by Tim Eales

capitalised on official sponsorship deals that made tangible gains from marketing their strong association ...

The Ryder Cup goes global

22 Oct 2012 | by Charlie Dundas

to brands. Sponsorship will not only allow brands to tap into the passion of an event but in the ...

Has the Olympic effect fizzled out already?

19 Oct 2012 | by Will Youngman

publicly that their return on investment makes Olympics sponsorship a great proposition to buy in to - as ...

A social Olympics? You'd better believe it

24 Aug 2012 | by Will Youngman

interacting with London 2012 and 2. How brand sponsorship of the Olympics has impacted and influenced ...

Olympic sponsors roll into town

25 Jul 2012 | by Will Youngman

communicating their sponsorship of the Games around the UK. A second tier of brands that includes Lloyds TSB ...

Are the Olympics getting a head start with UK consumers?

02 Jul 2012 | by Will Youngman

excitement concern brands? With certain brands investing so heavily in Olympic sponsorship they need to ...

Tapping into New Year's resolutions

28 Dec 2011 | by Alice Dunn

. These fitness fanatics also respond well to sponsorship, being 65% more likely to buy products from ...

Capitalising your brand

13 Dec 2011 | by Anne Collins

sponsorship here can benefit from leveraging other aspects of life in the city to lend valuable qualities to ...

Festival fever

24 Jun 2011 | by Clementine Marcel and David Akeredolu

seeking to target festival-goers, without committing to sponsorship of a particular festival, can ...

British Airways: the Olympics' favourite airline...?

24 May 2011 | by Alice Dunn

(London Organising Committee of the Olympic Games) secured most of the Olympic sponsorship by 2008 in ...

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