Search results for "Sponsorship"

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The Ryder Cup goes global

22 Oct 2012 | by Charlie Dundas

to brands. Sponsorship will not only allow brands to tap into the passion of an event but in the ...

Has the Olympic effect fizzled out already?

19 Oct 2012 | by Will Youngman

publicly that their return on investment makes Olympics sponsorship a great proposition to buy in to - as ...

Festival fever

24 Jun 2011 | by Clementine Marcel and David Akeredolu

seeking to target festival-goers, without committing to sponsorship of a particular festival, can ...

The influence of celebrities on consumer decision making

15 Nov 2010 | by James Powell

. Sponsorship is another fertile means of reaching these celebrity-influenced individuals. They are almost five ...

The spending power and media habits of X Factor fans

19 Oct 2010 | by Russell Budden

. As well as being influenced by advertising, they are also influenced by TV programme sponsorship, and ...

O2 targets teens with pre-pay cards

17 Nov 2009 | by Hamid Habib

allowed us to harness the endorsement power of sponsorship, while showcasing our product with a sales ...

Screwfix scores high marks by going local

27 Oct 2009 | by Rob Nichol

information about retailers in these areas. The campaign also included sponsorship of the newspaper's sports ...

Gloria Hunniford boosts sales for Flora

02 Sep 2009 | by Adam Smith

convert to sales. A habit-forming legacy was left through a year-long national radio breakfast sponsorship ...

MediaCom amplifies Golf message

19 May 2009 | by Matthew Barnes

, as well as Independent Cinema sponsorship. We wanted to take advantage of these established ...

Designers star in Habitat campaign

25 Feb 2009 | by Chloe Howard

. Activity Fuse (OMD's sponsorship and branded content arm) created a series of short films, interviewing ...

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