Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client...We still see most brands taking sponsorship very literally; they badge an event, activity ...
There is a danger in relying on branding as the sole means of evaluating sponsorship, writes Rupert...The global recession has seen a slowdown in marketing spend while sponsorship remains in good ...
us now do . Integrating social media into TV advertising and programme sponsorship within your ...
other end of the scale, what was Red Bull s sponsorship of Felix Baumgartner's skydive from the edge of ...
YES - Mark Given, Head of sponsorship, O2 When a rights-holder signs a sponsor, it is saying ...
. Whether this means choosing brand ambassadors that reflect the new zeitgeist or building sponsorship and ...
and Red Bull will rightly benefit from its innovative sponsorship. It is not a blueprint for other ...
sponsorship; licensing is not about revenue at all. It is all about brand building and how licensed products ...
Sponsorship is dead, long live the partnership, writes says Simon White, managing director...The concept of sports sponsorship, especially since the Olympics, has raised a number of difficult ...
Wonga has to show how its sponsorship of Newcastle United will benefit both the football club and...sport and those looking to benefit from the most high profile and often controversial sponsorship ...
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