Search results for "Sponsorship"

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Neil Martinson: photography still the key to good press coverage

08 Dec 2010 | by Matt Cartmell

for sponsorship opportunities. Landscape Photographer of the Year involves thousands of (paid for ...

Think BR: Bring the Ashes action back home

17 Nov 2010 | by Charlie Dundas

coverage and even sponsorship of the nearest thing Australia has to England s Barmy Army, the Bucketheads ...

Opinion: Does Coca-Cola risk losing brand value by abandoning UK-specific TV ads?

10 Nov 2010 | by Staff

through tailored online, events and sponsorship. Past successes suggest Coca-Cola will avoid the ...

Think BR: Has the last puff of smoke been extinguished?

18 Oct 2010 | by Marina Palomba

advertising and promotion of tobacco products in the UK, including in sponsorship and on the internet (since ...

David Singleton: Five routes to the perfect PR campaign

23 Sep 2010 | by David Singleton

example of brand partnership (it was conceived as the creative platform for Deloitte's sponsorship of the ...

CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet

16 Sep 2010 | by Simon Kershaw

Sponsorship is a tricky business, is it not?...ll be aware, the chocolate manufacturer is no stranger to sponsorship, having spent 10m on a deal to ...

Helen Edwards on Branding: The accidental sponsor

07 Sep 2010 | by Helen Edwards

of the Olympics, but was blocked by Coca-Cola, which pays 80m for its four-year sponsorship of the ...

Editor's Comment: F1 sponsors: stronger together

25 Aug 2010 | by Gareth Jones

sponsorship deal. F1 is one of the world's most popular sports, but shelling out millions for what some may...develop best practice guidelines. Crucially, it could also bring new sponsorship models to the sport ...

Opinion: The Marketing Society Forum - Has the England football team's brand been irrevocably tarnished?

18 Aug 2010 | by Staff

Capello's job in question. Nationwide's 11-year sponsorship deal has ended, and although E.ON has ...

Helen Edwards on Branding: Cooking up a storm

10 Aug 2010 | by Helen Edwards

, packaging, service delivery, line extensions, NPD, CRM, CSR, sponsorship, sampling, promotions, PR ...

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