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is neither mysterious nor dramatic? I used to be very sniffy and purist about sponsorship ...
Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its...brands are actually responding to potential crises in the sponsorship arena before they happen. They ...
check in on my latest campaign for Microsoft and its sponsorship of the British Irish Lions tour ...
sponsorship stuff, as well as a prestigious place on the bank s roster. So everyone s a winner, apparently ...
from him of global sponsorship deals such as Nike. Perceptions of the Pistorius family were again ...
McIlroy to a $20m-a-year sponsorship deal, the sportswear and equipment brand sent him straight to work ...
NPower s decision to divert its large sponsorship budget into community based projects is not a ...
Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client...We still see most brands taking sponsorship very literally; they badge an event, activity ...
There is a danger in relying on branding as the sole means of evaluating sponsorship, writes Rupert...The global recession has seen a slowdown in marketing spend while sponsorship remains in good ...
us now do . Integrating social media into TV advertising and programme sponsorship within your ...
