Should rights-owners make a moral judgement on potential sponsors? The Marketing Society Forum
31 Oct 2012
YES - Mark Given, Head of sponsorship, O2 When a rights-holder signs a sponsor, it is saying ...
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Brand Barometer: Nike's latest viral campaign reviewed
31 Jan 2013
McIlroy to a $20m-a-year sponsorship deal, the sportswear and equipment brand sent him straight to work ...
Does the Red Bull skydive prove marketers should take more risks? The Marketing Society Forum
24 Oct 2012
and Red Bull will rightly benefit from its innovative sponsorship. It is not a blueprint for other ...
Does the Paralympics offer more cut-through than the Olympics? The Marketing Society Forum
14 Sep 2012
especially important with Paralympic sponsorship, where consumers may be more likely to regard sponsor brands ...
Andy Murray: an awkward but authentic brand ambassador
10 Jul 2012 | by Noelle McElhatton
As our gloriously soggy sporting summer progresses, one hard and fast rule of sponsorship looks...predictably postponed its brand activity . But it will persevere in renewing its sponsorship of the world s ...
Editor's Comment: One month to the Games and crunch time for London 2012 Olympics sponsor marketers
27 Jun 2012 | by Noelle McElhatton
Marketing 's recent gathering of marketers behind the sponsorship of the London 2012 Games. Suzi may have ...
Will bad weather ruin brands' summer marketing plans? The Marketing Society Forum
20 Jun 2012
Smoothie maker Innocent has scrapped an event to promote its London 2012 sponsorship.
Editor's comment: Olympics sponsor brands must take some blame for bad press
13 Jun 2012 | by Noelle McElhatton
McDonald's and its peers stand up and promote the benefit of their sponsorship, the public will remain in ...
Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'
09 May 2012 | by Will Harris
tobacco ads, sponsorship and now on-pack branding have been banned, take the hint that soon your services ...
Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:
02 May 2012
a bit more than they might be doing right now. NO - Mark Given, Head of sponsorship, O2 The ...
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