Search results for "Sponsorship"

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Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its...brands are actually responding to potential crises in the sponsorship arena before they happen. They ...

Think BR: Businesses find new purpose

02 Jan 2013 | by Amanda Powell-Smith

NPower s decision to divert its large sponsorship budget into community based projects is not a ...

Think BR: How to score with the fans

19 Dec 2012 | by Edgar Kuipers

Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client...We still see most brands taking sponsorship very literally; they badge an event, activity ...

Think BR: What value is your sponsorship really giving you?

14 Dec 2012 | by Rupert Pratt

There is a danger in relying on branding as the sole means of evaluating sponsorship, writes Rupert...The global recession has seen a slowdown in marketing spend while sponsorship remains in good ...

Think BR: How mobile CRM connects brands with the always on consumer

12 Dec 2012 | by Gavin Wheeler

us now do . Integrating social media into TV advertising and programme sponsorship within your ...

Think BR: Why is brand journalism important?

30 Nov 2012 | by Patrick Barrett

other end of the scale, what was Red Bull s sponsorship of Felix Baumgartner's skydive from the edge of ...

Think BR: A shift in celebrity culture

30 Oct 2012 | by Paul Porter

. Whether this means choosing brand ambassadors that reflect the new zeitgeist or building sponsorship and ...

Think BR: Fifa launches search for World Cup 2014's vuvuzela

23 Oct 2012 | by Jessica Blue

sponsorship; licensing is not about revenue at all. It is all about brand building and how licensed products ...

Think BR: The new role for brands in sponsorship

19 Oct 2012 | by Simon White

Sponsorship is dead, long live the partnership, writes says Simon White, managing director...The concept of sports sponsorship, especially since the Olympics, has raised a number of difficult ...

Think BR: Lend me your equity

19 Oct 2012 | by Jamie Robertson

Wonga has to show how its sponsorship of Newcastle United will benefit both the football club and...sport and those looking to benefit from the most high profile and often controversial sponsorship ...

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