Search results for "Sponsorship"

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Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its...brands are actually responding to potential crises in the sponsorship arena before they happen. They ...

Brand Barometer: Nike's latest viral campaign reviewed

31 Jan 2013

McIlroy to a $20m-a-year sponsorship deal, the sportswear and equipment brand sent him straight to work ...

Think BR: Businesses find new purpose

02 Jan 2013 | by Amanda Powell-Smith

NPower s decision to divert its large sponsorship budget into community based projects is not a ...

Think BR: How to score with the fans

19 Dec 2012 | by Edgar Kuipers

Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client...We still see most brands taking sponsorship very literally; they badge an event, activity ...

Think BR: What value is your sponsorship really giving you?

14 Dec 2012 | by Rupert Pratt

There is a danger in relying on branding as the sole means of evaluating sponsorship, writes Rupert...The global recession has seen a slowdown in marketing spend while sponsorship remains in good ...

Think BR: Why is brand journalism important?

30 Nov 2012 | by Patrick Barrett

other end of the scale, what was Red Bull s sponsorship of Felix Baumgartner's skydive from the edge of ...

Should rights-owners make a moral judgement on potential sponsors? The Marketing Society Forum

31 Oct 2012

YES - Mark Given, Head of sponsorship, O2 When a rights-holder signs a sponsor, it is saying ...

Think BR: A shift in celebrity culture

30 Oct 2012 | by Paul Porter

. Whether this means choosing brand ambassadors that reflect the new zeitgeist or building sponsorship and ...

Does the Red Bull skydive prove marketers should take more risks? The Marketing Society Forum

24 Oct 2012

and Red Bull will rightly benefit from its innovative sponsorship. It is not a blueprint for other ...

Think BR: Fifa launches search for World Cup 2014's vuvuzela

23 Oct 2012 | by Jessica Blue

sponsorship; licensing is not about revenue at all. It is all about brand building and how licensed products ...

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