Brands as reality TV... coming soon
16 Dec 2004
in sponsorship -- takes brand communication to a new art form. In this brand-centric world, brand ...
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Publicis Blueprint unveils homeless title The Real Picture
17 Dec 2004 | by Sam Matthews,
day centres. The magazine is funded through private sponsorship and advertising by The Big Issue ...
Foster's sponsors TfL's free travel initiative for New Year
15 Dec 2004 | by Daniel Farey-Jones,
am. The sponsorship deal, brokered by Viacom Outdoor, London Underground's advertising contractor ...
IPC raids Capital to fill one of its biggest sales positions
15 Dec 2004 | by Daniel Farey-Jones,
As of January 4, Beeney will take responsibility for advertising and sponsorship revenues across ...
Nissan drops blowtorch Scrapheap ident after complaints
13 Dec 2004 | by Jennifer Whitehead,
Navara. It was one of a series of films shown as part of Nissan's sponsorship of 'Scrapheap Challenge ...
Sony Ericsson pushes camera phones at Empire Awards
10 Dec 2004 | by Sam Matthews,
sponsorship. The ceremony is being held at The Guildhall on March 13 2005. Voting forms will be available in ...
Siemens global corporate image account goes to TBWA
08 Dec 2004 | by Daniel Farey-Jones,
. TBWA worked on a £5m campaign in June for Siemens Mobile, based around the client's sponsorship of Real ...
Kelly Holmes re-signs as face for Reebok women's push
06 Dec 2004 | by Jennifer Whitehead,
Iverson, along with the rapper 50 Cent. She will also appear as ambassador for Reebok's sponsorship of the ...
T-Mobile names Wrigley's Gritzuhn as marketing chief
03 Dec 2004 | by Jennifer Whitehead,
further build-up of the brand, product development, market and brand communications and sponsorship ...
Superbrands case studies: Gillette
29 Nov 2004
major promotional vehicle and embarked on its first sponsorship deal with a radio broadcast of the US ...
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