Official Olympic advertisers ‘wasted their money’
20 Nov 2000 | by Camilla Palmer
research may make some large companies rethink their sponsorship programmes before the 2004 games in Athens ...
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Two Way launches ad campaign on NTL
30 Nov 2000
Interactive TV gaming provider Two Way TV is launching an advertising and sponsorship campaign on...and sponsorship campaign on NTL’s digital interactive service in an attempt to increase awareness of ...
Ready2Shop goes into hibernation as staff numbers are cut
20 Nov 2000 | by Louise Banbury
sponsorship deal with Cable & Wireless. The company has also planned to sell information it had gathered about ...
P&G prepares to dispose of Wash & Go brand
09 Nov 2000 | by Camilla Palmer
. Its agency at the time, Leo Burnett, was ditched in favour of Premier Sponsorship and Manchester ...
Nike signs £303m kit deal with Manchester United
06 Nov 2000
, apparel and equipment. Nike will pay the club sponsorship and licensing fees of 122m over the first six ...
CMGI chooses FCB as global agency
03 Nov 2000 | by Louise Banbury
due to be completed in 2002. The agreement with the NFL includes hospitality, sponsorship and ...
UKVillages launches online community for Post Offices
17 Oct 2000
communities. It raises revenue through sponsorship. www.ukvillages.co.uk ...
Boots and Granada to launch digital TV channel
13 Oct 2000 | by Camilla Palmer
. Money will be made from selling products through the channel as well as advertising and sponsorship. The ...
Advertisers win in TV sponsorship review
10 Oct 2000
Advertisers in the UK will be able to visually feature their products as part of TV sponsorship...part of TV sponsorship deals for the first time, following a review by television regulator, the ITC ...
European tobacco advertising ban overturned
05 Oct 2000
tobacco advertising and sponsorship by 2006. Billboard and cinema ads were due to disappear in 2001. The ...
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