Search results for "Sponsorship"

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Think BR: London 2012 - the branded content Olympics

10 Sep 2012 | by Graham Hodge

way to amplify its sponsorship. Channel 4 scored an early victory with its trailer for its ...

Think BR: Mobile advertising - an engaging concept

31 Aug 2012 | by Mark Freeman

predictions on the outcome, all in real time, all under the lager s sponsorship banner. This kind of ...

CREATIVE STRATEGY: Amtrak fearlessly courts the LGBT community

30 Aug 2012 | by Simon S Kershaw

If you weren't already familiar with the potential power of sponsorship and aligning your brand

Think BR: An unavoidably integrated Olympics

28 Aug 2012 | by Matt Pye

devoted to the former; those brands, like Samsung, that truly activated their sponsorship. Here s my ...

A social Olympics? You'd better believe it

24 Aug 2012 | by Will Youngman

interacting with London 2012 and 2. How brand sponsorship of the Olympics has impacted and influenced ...

Trading places: this week's people moves

17 Aug 2012 | by Daniel Farey-Jones

has appointed Stephen Ladlow , currently the sponsorship controller at Sky Media, to the position of ...

Think BR: Digital posters and engaging possibilities

13 Aug 2012 | by Stephen Gale

existing brand relationships, say a sponsorship of a sports event with live up-dates of results or news ...

Think BR: Standing out from the branded crowd

31 Jul 2012 | by Paul Saville

corporate sponsorship well is Glastonbury. Brand activity at Glastonbury is subtle and works with, not ...

Trading places: this week's people moves

27 Jul 2012 | by Matthew Chapman

marketing, at Sky. ( Marketing ) Aviva' s interim director of brand, sponsorship and corporate ...

Olympic sponsors roll into town

25 Jul 2012 | by Will Youngman

communicating their sponsorship of the Games around the UK. A second tier of brands that includes Lloyds TSB ...

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