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Olympic Games' impact on big brand sales

09 Nov 2012 | by Tim Eales

capitalised on official sponsorship deals that made tangible gains from marketing their strong association ...

Think BR: A shift in celebrity culture

30 Oct 2012 | by Paul Porter

. Whether this means choosing brand ambassadors that reflect the new zeitgeist or building sponsorship and ...

Think BR: Fifa launches search for World Cup 2014's vuvuzela

23 Oct 2012 | by Jessica Blue

sponsorship; licensing is not about revenue at all. It is all about brand building and how licensed products ...

The Ryder Cup goes global

22 Oct 2012 | by Charlie Dundas

to brands. Sponsorship will not only allow brands to tap into the passion of an event but in the ...

Think BR: The new role for brands in sponsorship

19 Oct 2012 | by Simon White

Sponsorship is dead, long live the partnership, writes says Simon White, managing director...The concept of sports sponsorship, especially since the Olympics, has raised a number of difficult ...

Think BR: Lend me your equity

19 Oct 2012 | by Jamie Robertson

Wonga has to show how its sponsorship of Newcastle United will benefit both the football club and...sport and those looking to benefit from the most high profile and often controversial sponsorship ...

Has the Olympic effect fizzled out already?

19 Oct 2012 | by Will Youngman

publicly that their return on investment makes Olympics sponsorship a great proposition to buy in to - as ...

Trading places: this week's people moves

28 Sep 2012 | by Daniel Farey-Jones

marketing for the brand's UK and Ireland business and led Cisco's sponsorship of London 2012. ( Marketing ...

Think BR: Special interest supplements are of special interest to brands

24 Sep 2012 | by Freddie Ossberg

better metrics. I would suggest however that advertising - like sponsorship - provides a wider benefit ...

Trading places: this week's people moves

21 Sep 2012 | by Ben Bold

sponsorship division, replacing Nic Fletcher who has joined the Rugby Football Union as head of marketing ...

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