No Sugar required
04 Apr 2008 | by Ardi Kolah
sponsorship guru, Ardi Kolah.
Search results for "Sponsorship"
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Successful sponsorship in a time of recession
04 Nov 2008 | by Ardi Kolah
If you were wondering whether the sponsorship industry is in some kind of death throes as a result...three important conclusions: Successful sponsorship can shift products and services Successful ...
Ambulance Chasing?
25 Mar 2008 | by Ardi Kolah
sponsor their local NHS Trust, as the Department of Health introduces new promotion and sponsorship rules...allowed to secure commercial sponsorship. So far, so good? Well, actually the Mandarins in Whitehall ...
Crystal ball gazing
14 Jan 2008 | by Ardi Kolah
opportunities in broadcast sponsorship Social networks are now a firm favourite with brand owners wanting to ...
Superbrands case studies: Anadin
11 Jan 2008
across TV, press, radio and outdoor as well as a high profile consumer PR campaign to include sponsorship ...
Finding the right place to launch
03 Dec 2007 | by Ardi Kolah
is a brand marketing and sponsorship guru based in London. His new book, Sponsorship Works: A Brand ...
Sponsorship 2.0
07 Nov 2007 | by Ardi Kolah
It’s time to re-wire broadcast sponsorship so that it works for the next generation of viewers...taking over the sponsorship of ITV s Coronation Street . So are you missing the Cadbury break bumpers ...
Adventures in Brandcasting
09 Oct 2007 | by Ardi Kolah
adventure in brandcasting leave sponsors? Given that music is used across a range of sponsorship ...
Take a chance on me
29 Aug 2007 | by Ardi Kolah
marketing and sponsorship practitioner and author of Essential Law for Marketers. He can be contacted at ...
An experiment in armchair sponsorship
06 Aug 2007 | by Ardi Kolah
In October, broadcast sponsorship history will be made as furniture retailer Harvey s takes over ...
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