Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its...brands are actually responding to potential crises in the sponsorship arena before they happen. They ...
There is a danger in relying on branding as the sole means of evaluating sponsorship, writes Rupert...The global recession has seen a slowdown in marketing spend while sponsorship remains in good ...
Sponsorship is dead, long live the partnership, writes says Simon White, managing director...The concept of sports sponsorship, especially since the Olympics, has raised a number of difficult ...
memorable campaigns to realise the value of their sponsorship money. We know that despite a lack of home ...
events out there with impressive footfall and good value sponsorship offerings. If you took a ...
sponsorship consultancy Synergy, believes it could lure in new sponsors to the sport. He said: "This is a ...
, which ended its sponsorship earlier this year. The deal, which could be worth at much as 5m a year ...
Members of the public back Nationwide's decision to drop its 11-year sponsorship of the England...this time. Asked to suggest a brand to take over the sponsorship, people mentioned Barclays, Tesco ...
LONDON - Generate Sponsorship's partnership with Helios Associates will be headed by Li Li Leung...develop marketing strategy and lead sponsorship sales. This has so far generated more than $1bn in income ...
Retrospecs.co.uk is using the sponsorship to promote its Black Eyewear range of 1950s-inspired ...
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