20 Dec 1999
| by JOHN WEBSTER, Chairman Of The Jury
years - becoming the longest-running sponsorship on commercial
radio or TV.
Two other Capital ...
17 Dec 1999
| by LISA CAMPBELL
Daz kicks off its pounds 6 million sponsorship of Emmerdale this
week with a series of idents...Daz kicks off its pounds 6 million sponsorship of Emmerdale this
week with a series of idents ...
17 Dec 1999
| by FIONA DIXON, head of client development
history of arts-related sponsorship. For
some 15 years Beck s has asked famous artists, Damien Hirst...a history of arts-related sponsorship. For
some 15 years Beck s has asked famous artists, Damien ...
most coveted millennium slots on ITV.
Toyota has sealed a sponsorship deal with ITV that will ...
17 Dec 1999
| by MediaWeek
with 26 editorial staff and a major TV sponsorship deal. IPC has also released preliminary results for ...
17 Dec 1999
| by EMMA HALL
celebrations and the site of the 1,000th UK McDonald s.
McDonald s sponsorship focuses on McDonald s Our ...
17 Dec 1999
| by DOMINIC MILLS
that advertisers and marketers are going to be less
inclined to buy multi-million pound sponsorship ...
17 Dec 1999
| by LISA CAMPBELL
its sponsorship of ITV s Coronation Street for
another year. The deal, which will run through to the ...
17 Dec 1999
| by DOMINIC MILLS
opportunity - a hoarding here, a sponsorship there -
doesn t amount to a hill of beans. Cumulatively ...
17 Dec 1999
| by CAROLINE MARSHALL
, explains
his switch from advertising to sponsorship
It s a strange country that allows women ...