First Direct targets younger consumers with brand 'refresh'
02 May 2013 | by Alex Brownsell
, which opens in July, marks the first major sponsorship in the bank s 24-year history. It forms part ...
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General Electric calls global media review
03 May 2013 | by Louise Ridley
affected by the review. Last year, AMV BBDO created work for GE's sponsorship of the London 2012 Olympic ...
Stella Artois returns to tennis sponsorship for summer push
01 May 2013 | by Gemma Charles
Stella Artois is seeking to boost its premium credentials by sponsoring a host of upmarket events this summer.
BP set for Olympic, Paralympic and Commonwealth Games sponsorship
30 Apr 2013 | by John Reynolds
BP is set to sign a major sponsorship deal which will run across the British Olympic Association...The deal is set to be announced in the coming weeks and follows BP s sponsorship of the London ...
Five ways in which technology is blurring the sponsorship model
29 Apr 2013 | by Nicola Kemp
The "walled garden" sponsorship model, where the rights holder creates value by controlling and ...
Darren Khan leaves Bauer Media
29 Apr 2013 | by Jeremy Lee
also run radio sponsorship and promotions before becoming commercial director in 2011. He leaves ...
Work Club wins Adidas social media account
29 Apr 2013 | by James Swift
and DDB. Sid Lee handled the work surrounding Adidas sponsorship of the previous World Cup. Earlier ...
Under the spotlight: Simon Eyles, marketing director, Yorkshire Tea
25 Apr 2013 | by Gemma Charles
sponsorship deal in a TV ad campaign, created by Beattie McGuinness Bungay (BMB), which set out to depict a
Lloyds Olympic marketer warns sponsors are seen as a 'necessary evil'
25 Apr 2013 | by Nicola Kemp
Speaking at the European Sponsorship Association Summit in London today, she said: "Whether it was ...
Vodafone splashes €3m on painting Madrid Metro red
25 Apr 2013 | by Maisie McCabe
first brand on the Harry Beck-designed London Underground map last year with its sponsorship of the ...
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