Search results for "Sponsorship"

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A view from the bottom

16 May 2013 | by David Austin

check in on my latest campaign for Microsoft and its sponsorship of the British Irish Lions tour ...

HSBC's 'split' decision looks to be good news

14 Mar 2013 | by Danny Rogers

sponsorship stuff, as well as a prestigious place on the bank s roster. So everyone s a winner, apparently ...

Pistorius trial could become PR circus

01 Mar 2013 | by Ian Monk

from him of global sponsorship deals such as Nike. Perceptions of the Pistorius family were again ...

Brand Barometer: Nike's latest viral campaign reviewed

31 Jan 2013

McIlroy to a $20m-a-year sponsorship deal, the sportswear and equipment brand sent him straight to work ...

Think BR: Businesses find new purpose

02 Jan 2013 | by Amanda Powell-Smith

NPower s decision to divert its large sponsorship budget into community based projects is not a ...

Think BR: How to score with the fans

19 Dec 2012 | by Edgar Kuipers

Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client...We still see most brands taking sponsorship very literally; they badge an event, activity ...

Think BR: What value is your sponsorship really giving you?

14 Dec 2012 | by Rupert Pratt

There is a danger in relying on branding as the sole means of evaluating sponsorship, writes Rupert...The global recession has seen a slowdown in marketing spend while sponsorship remains in good ...

Think BR: How mobile CRM connects brands with the always on consumer

12 Dec 2012 | by Gavin Wheeler

us now do . Integrating social media into TV advertising and programme sponsorship within your ...

Think BR: Why is brand journalism important?

30 Nov 2012 | by Patrick Barrett

other end of the scale, what was Red Bull s sponsorship of Felix Baumgartner's skydive from the edge of ...

Should rights-owners make a moral judgement on potential sponsors? The Marketing Society Forum

31 Oct 2012

YES - Mark Given, Head of sponsorship, O2 When a rights-holder signs a sponsor, it is saying ...

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