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Dooley signs sponsorship deal

06 Mar 2003 | by MediaWeek

Dooley signs sponsorship deal...Club . The deal, secured by Media c om and Carlton Sponsorship, will include opening credits, break ...

Reality bites with sponsorship

26 Apr 2001 | by MediaWeek

Reality bites with sponsorship...Big Brother: instrumental in upping the sponsorship ante for reality TV shows The ...

Viacom wins Frasier sponsorship

23 Aug 2001 | by MediaWeek

Viacom wins Frasier sponsorship...campaign on paramountcomedy.co.uk will also run. The sponsorship creative has been entitled "Qualified ...

Talksport signs Vauxhall sponsorship

03 Nov 2003 | by MediaWeek

Talksport signs Vauxhall sponsorship...sponsorship and promotion at Impact, Talksport's sales house, said: "We are thrilled Vauxhall Vans are ...

Ofcom approves channel sponsorship

07 Feb 2006 | by Ian Quinn

Ofcom today confirmed plans to allow sponsorship of entire television and radio channels....allowing the new revenue stream for broadcasters, on top of sponsorship of individual programmes. Having ...

TalkSport renews sponsorship deal

01 Dec 2006 | by Sarah Crawley-Boevey

UTV Radio's TalkSport has renewed its sponsorship deal with equipment specialist Andrew Sykes in a...After a successful year-long sponsorship and promotions deal, in which the company sponsors ...

Living strikes sponsorship deals

01 Jul 2008 | by Fiona Ramsay

LONDON - Virgin Media TV-owned channel Living has secured two sponsorship deals, with Procter...lose excess weight. The sponsorship, agreed between ad sales house IDS and Procter Gamble, begins on ...

ITV extends sponsorship breaks

09 Aug 2005 | by MediaWeek

ITV is to double the length of many of its sponsorship breaks as it takes advantage of a..."gold standard" for TV sponsorship and, as predicted by Media Week, it has decided to substantially ...

Heineken starts ITV sponsorship

06 Sep 2005 | by MediaWeek

, with Heineken taking solus sponsorship of ITV's interactive coverage on digital satellite. The ...

Starcom books Flybe. sponsorship

20 Oct 2004 | by MediaWeek

making Flybe. the dominant airline in each region. “Negotiating the sponsorship of the weather on ...

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