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Top 300 Agencies: School Reports. (Part 1 of 5)

had a rather splendid time. We won eight of our first ten pitches. We've formed some strong new ...

Cuervo gains record response with i-movo mobile campaign

Working with PR agency Splendid Communications, mobile marketing company i-movo used a ...

New Look to spend £3m on brand-building campaign

of work we've created will work brilliantly at a retail level, not just above the line." Splendid ...

THE DIRECT APPROACH: Fiona Greggains of Proximity says DM's new-found status in helping to drive strategy

process of DM agencies becoming great strategic partners. When agencies worked in splendid isolation ...

CAMPAIGN INTERNATIONAL: DECISION MAKER JEAN-MICHEL CARLO - Havas chief sees growth potential below the line/But, he tells Karen Yates, it’s quite enough for the French advertising giant to have a single global brand

splendid vision, one which City analysts have already responded well to. And if there s one thing that ...

CAMPAIGN DIRECT: ISSUE PUBLICIS - Publicis veterans get used to their new territories/It’s musical chairs as the Publicis Group’s below-the-line reshuffle takes shape

splendid job of hiding it. But it would be unfair to question his commitment, as he has pledged to ...

AGENDA: Biting the hands that feed IDM is bad for business

In a recent issue of Marketing (November 5) I read of a splendid new wheeze the Institute of...In a recent issue of Marketing (November 5) I read of a splendid new wheeze the Institute of ...

AGENDA: Asking the right question will get the right answer

handed a leaflet saying, Pre-book your London taxi as I was about to catch the splendid new Heathrow ...

ADVERTISING & PROMOTION: Americans have written the book on direct mailing

about what works best. The place to find out is in Million Dollar Mailings, a splendid book put...about what works best. The place to find out is in Million Dollar Mailings, a splendid book put ...

MARKETING MIX: COMMENT; Compose all your mail to the letter for more clarity

Beachcomber who dreamt up such splendid names as Mr Justice Cocklecarrot and Captain Foulenough. The...Beachcomber who dreamt up such splendid names as Mr Justice Cocklecarrot and Captain Foulenough. The ...

 

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