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Bauer Media hires Sony Music strategist Mark Hardy as digital director

Bauer Media has hired Mark Hardy, a senior strategic director at Sony Music, in the new role of...Hardy, who spearheaded Sony Music's marketing strategy, will report to Paul Keenan, the chief ...

Tesco and Sony react to cinema lead time change

Tesco and Sony Home Entertainment have taken advantage of shorter lead times for cinema advertising.... Sony Home Entertainment is running an ad that will take advantage of the new system's ability to rotate ...

Moore and Fawcett leave Sony Europe amid marketing redundancies

Sony Europe media director Dominic Fawcett, and vice president for marketing and communications...several interested parties." He was recently involved in the Sony Ericsson sponsorship of the UEFA ...

Sony partners Blinkx to expand video content

Sony has partnered with video search engine Blinkx to give users of its internet-enabled home...The Blinkx app for Sony gives users access to Blinkx s index of premium content through its 18 ...

Netflix widens distribution to Sony Entertainment Network

Sony has partnered with Netflix to add the online film-streaming service to its Entertainment...From 24 April, Netflix will be available on Sony Bravia, Blu-ray players, Network Media players ...

Walker Media set to pick up Sony Entertainment Television

Sony Entertainment Television, the pay-TV broadcaster, is set to appoint Walker Media as its first...includes Sony-branded channels (Sony Entertainment Television and the upcoming Sony Movie Channel) and ...

Radio Academy unveils Sony Awards nominations

commercial categories in this year's revamped Sony Radio Academy Awards....The Sony for Best Promotional/Advertising Campaign will go to one of the following: the Radio ...

Sony Pictures Television takes majority stake in ad sales house Dolphin TV

Sony Pictures Television Networks (SPT) has bought the channels business Dolphin Broadcasting...size of its majority stake) but said she did not expect it to result in any redundancies. The Sony ...

PHD takes £125m global Sony Ericsson media account

PHD has been awarded the £125m global media planning and buying account for mobile phone giant Sony...decade-long relationship between Sony Ericsson and the WPP-owned agency. Sony Ericsson, which spent 10m in ...

Sony Pictures signs two-year exclusive sponsorship deal with Cartoon Network

Sony Pictures Releasing International has signed a two-year, pan-regional sponsorship deal for...use the sponsorship to promote nine upcoming releases. The deal was brokered directly with Sony ...

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