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Integration Essays: Get the attitude

clever, extended, insidious ad for Sony BMG's latest acts? So a truly integrated agency needs to be ...

Sony appoints SmartFocus to improve CRM capability

LONDON - Sony has appointed SmartFocus to improve its customer relationship management across...The SmartMarketer software will give Sony the ability to analyse customer data from multiple ...

DDB London scoops Grand Prix at Eurobest

for work on VW and AKQA London picked up a silver for Nike. Mediaedge:cia won a silver for Sony ...

Brand manager of the week

campaign do you wish you had commissioned? Sony Bravia - imagine how much fun it would be to blow up pots ...

Urquhart Knopf named as new head of Heavy Worldwide

King, Mercedes, Toyota and Sony. ...

Digital & Direct: Virgin to roll out mobile web portal

, including Sony BMG, Disney, Hallmark, Universal and EA. The brand is also in talks with advertisers ...

Public View - Waitrose 'Christmas at Waitrose' by MCBD

glow' by WCRS Tourism Australia 'billabong' by Baz Luhrmann Sony HD 'quantum of solace' by Fallon ...

Sunil John, Asda'a Burson Marsteller: The new global generation

both regions young people view many brands, such as Nokia, Sony, Toyota and Toshiba, with similar ...

Pop power

Rare Communications has been chosen by Simon Cowell's division of Sony BMG to join its roster of PR

The Week: People News - Dare's Quemard wins gong

the Sony Walkman Project, an online music collaboration, which opened up the process of music-making

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