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Sony Mobile "Xperia Z v the Northern Lights" by LBi

09 May 2013

Sony Mobile has teamed up with members of the bands OK Go and Pyyramids to create a music video to ...

Sony Mobile creates Northern Lights-inspired music video

07 May 2013

Sony Xperia Z smartphones and tablets were used to capture the sights, sounds and ...

Sony takes first steps in ad overhaul

02 May 2013 | by Ian Darby

Sony is shaking up its global agency relationships, with reviews of the mobile and electronics...The company is holding two separate media pitches. A series of regional pitches for the Sony ...

Dan Robb, Sony Europe

29 Apr 2013 | by Nicola Kemp

Position: European B2B marketing manager, Sony Europe Follow @BeardedBurned Date of ...

Clarence House hires Sony Europe's Sally Osman as comms secretary

18 Apr 2013 | by John Owens

She joins from Sony Europe, where she has been director of corporate comms for the past two years ...

Sony UK prepares for pitch process ahead of PlayStation4 launch

10 Apr 2013 | by John Owens

Sony is preparing to pitch out its high-profile gaming work including the make-or-break launch of...PRWeek can reveal that Sony Computer Entertainment is in closed discussions with a small number ...

Sony Mobile calls UK advertising review

12 Mar 2013 | by Sara Kimberley

Sony Mobile is reviewing its UK advertising account, currently held by Iris....The appointed agency will be responsible for handling Sony Mobile's TV, digital and social media ...

Bauer Media hires Sony Music strategist Mark Hardy as digital director

11 Mar 2013 | by Echomo Efeyini

Bauer Media has hired Mark Hardy, a senior strategic director at Sony Music, in the new role of...Hardy, who spearheaded Sony Music's marketing strategy, will report to Paul Keenan, the chief ...

Sony Mobile introduces Be Moved strapline

27 Feb 2013 | by Matthew Chapman

Sony Mobile has introduced a new strapline, 'Be Moved', as it seeks to align its marketing into the...The mobile division of Sony launched its Xperia range in March with the strapline, 'Made of ...

Sony to launch 'most ambitious' campaign for the Xperia Z

26 Feb 2013 | by Maisie McCabe

Sony is to launch a major international integrated campaign to promote the range of Sony features...in more than 20 markets to highlight how the new handset captures the range of Sony technology. The ...

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