Sony PlayStation sales slump after hacking
29 Jul 2011 | by Daniel Farey-Jones
Sony PlayStation 3 sales have fallen by 600,000 to a two-year low after the personal details of
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180 Amsterdam lands pan-Euro Sony PlayStation ad task
18 Aug 2011 | by Anne Cassidy
Sony Computer Entertainment has appointed 180 Amsterdam to handle key pan-European advertising campaigns for its PlayStation business.
Sony PlayStation to trial new online ad format
18 Nov 2009 | by Sara Kimberley
LONDON - Sony PlayStation is to trial a new online video ad format called pre-roll Impact to...returns to its original size and starts to play the requested content. The Sony PlayStation campaign was ...
Sony PlayStation 'The PlayStation 3 launch' by TBWA\Media Arts London
25 Aug 2009
Sony PlayStation is positioning its new PS3 as a console that goes beyond gaming in a new TV spot
And in the real world... Waitrose, Sony PlayStation, HP and more
19 Aug 2009 | by Matt Williams
LONDON - Today's round-up of the biggest business stories.
OMD lands £80 million Sony PlayStation media account
30 Apr 2009 | by Anne Cassidy
LONDON - OMD has won Sony Computer Entertainment's £80 million consolidated international media account after a final pitch against rival incumbent network Mindshare.
OMD lands £67m Sony PlayStation media account
30 Apr 2009 | by Tristan O'Carroll
LONDON - OMD has won the £67m media account for Sony Computer Entertainment Europe across 11 countries worldwide, with its £8.5m UK media brief retained by MG OMD.
Sony PlayStation shortlists OMD and Mindshare for £80 million media pitch
22 Apr 2009 | by Ian Darby
LONDON - Sony Computer Entertainment has narrowed the shortlist for its £80 million international media pitch to the incumbent networks OMD and Mindshare.
Sony PlayStation signs content deal with NBC Universal
11 Mar 2009 | by Dan Leahul
LONDON - Sony PlayStation has signed a deal with NBC Universal to make thousands of films and
Sony PlayStation - TBWA\London
26 Feb 2009
Drawing on the breathlessness of David Attenborough on the Serengeti and countless wildlife documentaries, TBWA\London's campaign for PlayStation is an exercise in simple but brilliant humour. With ventriloquists instead of lions and athletes instead of gazelles, the ad lets you know that means it's...
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