to remove filtersHow brands make their own content work for them
06 Dec 2005 | by Steve Hemsley
global links with football. The soft drinks giant, an early adopter of branded content marketing, sees ...
Search results for "Soft Drinks"
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Shaw to head Honda F1 Racing promotions
21 Mar 2006 | by Mark Banham
, which included heavy product placement by soft drinks manufacturer Coca- Cola. The company creates ...
In Brief
25 Oct 2005 | by Media Week
challenge Soft drinks giant Pepsi is to stage a branded content campaign, The Pepsi Max World Challenge ...
Doing the right thing
07 Jun 2005 | by MediaWeek
advertising spend (period: Apr 04-05)*Soft drinks (excluding water or health drinks): £61,298,290 ...
Tough call...soft drink
05 Apr 2005 | by MediaWeek
the world, but soft drinks are now being blamed for child obesity. Andrew Marsden tells Julia Martin...important to become really mundane." So says Andrew Marsden, marketing chief at British soft drinks giant ...
The diary of Mark Etting - Love’s labours lost... to a bloody loser
25 Jan 2005 | by MediaWeek
owner of a lucrative soft drinks account and her negotiating posture has hardened somewhat. The deal is ...
New rules ‘threaten channel cuts’
23 Nov 2004 | by MediaWeek
, soft drinks and restaurant chains made up 14% of total TV ad spend across all commercial channels £3.7 ...
Adland given two years to negotiate terms of surrender
23 Nov 2004 | by MediaWeek
, soft drinks and chain restaurants spent 72%of their budget plugging their products on TV, making the ...
And then there were six...
14 Sep 2004 | by MediaWeek
Key clients include: BP Oil UK Britvic Soft Drinks, Ford Motor Company, Land Rover, Pfizer ...
Earning a crust as a patsy – or is it pasty?
10 Aug 2004 | by MediaWeek
need for soft drinks the size of power station cooling tanks is beyond me – perhaps it’s required to ...
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SAHARA Communications
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