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Coke celebrates Christmas by launching first mobile branding campaign

The initiative, the first mobile branding campaign undertaken by the soft drinks giant, has been ...

Coke celebrates Christmas by launching first mobile branding campaign

The initiative, the first mobile branding campaign undertaken by the soft drinks giant, has been ...

The Work: New Campaigns - The World

portion of the lemon-lime drinks market, the second-largest soft drinks category in the country behind ...

Campaign Media Awards 2006: The Streetbroadcast Award - Best Grocery, Soft Drinks and Household

WINNER Title: Ella's Kitchen Media agency: Viacom Brand Solutions Creative director: Dan Salem Account planner: Agostino Di Falco Client: Ella's Kitchen Brand/product: Ella's Kitchen Smoothie Fruits Marketing director: Paul Lindley The entrepreneur Paul Lindley had developed a range of organic...

Yahoo! Big Idea Chair: Simply Simon

communities such as MySpace, we've seen corporate social responsibility extend to banning soft drinks from ...

Campaign Media Awards 2006: Finalists

Marketing director: Sally Shire Media/brand manager: Angie Senior GROCERY, SOFT DRINKS HOUSEHOLD ...

Posters - The Winners 2006: Best Grocery, Soft Drinks or Household Poster

WINNER Title: Pressed Agency: DDB London Client: Tropicana Creative director: Andrew Fraser Art director: Emer Stamp Writer: Ben Tollett Photographer: Penny Cottee Typographer: Peter Mould FINALIST Title: Fresh Vegetables Agency: Bartle Bogle Hegarty Client: Unilever Creative director:...

Death of the account man

' my business," Andrew Marsden, the Britvic Soft Drinks category director, says. "And I expect that ...

Close-Up: Live issue - Learning lessons from the YouTube generation

has not been without backlash, though, with YouTube and MySpace members venting spleen at the soft ...

Coke rediscovers its classic advertisingmojo

, joy and safety, feelings Coca-Cola hopes are still synonymous with the world's largest soft drinks ...

 

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