Coca-Cola replaces Football League title sponsorship with new deals
21 May 2010 | by Joe Thomas
launch a series of schemes to allow fans to connect with their clubs and the wider community. The soft ...
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MCBD and SodaStream part company ahead of relaunch
28 May 2010 | by Joe Thomas
MCBD and SodaStream have parted company ahead of the planned relaunch of the soft drinks brand this
J2O unveils new 'lighter' variant to complement food in pubs
19 Apr 2010 | by Joe Thomas
seeing the range as an ideal accompaniment to a meal." He added: "Adult soft drinks continue to offer a ...
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
; for example 'soft drinks are good for your child'. ...
Coca-Cola to switch off Piccadilly Circus sign
10 Mar 2010 | by Joe Thomas
campaign plus promotional activity its loyalty website, Coke Zone'. The soft drinks giant will also be ...
Close-Up: How brands are making conversation
26 Feb 2010
projects across the US. Using a heavy social media presence, the soft drinks giant is asking people to list ...
Pepsi 'Asteroid' by CLM BBDO
19 Feb 2010
;} The campaign was created by CLM BBDO, which is the lead agency for Pepsi's soft drinks worldwide ...
Schweppes to launch 'on-the-go' Lemonade variant
16 Feb 2010 | by Joe Thomas
LONDON - Schweppes, the iconic British soft drinks brand owned by Coca-Cola, is set to launch its
Dubit slams claims about using children to promote junk food
15 Feb 2010 | by Arif Durrani
the worst offenders for coaxing youngsters into name-checking brand names of soft drinks and food high ...
Sprite's first global marketing campaign avoids UK
12 Feb 2010 | by Joe Thomas
Created by Bartle Bogle Hegarty New York, the campaign for Coca-Cola's soft drinks brand launches ...
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