Search results for "Soft Drinks"

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On the Campaign Couch...with JB

29 Sep 2011

your way. Q: I've just joined the marketing department of a soft drinks company targeting young ...

Think BR: What a hot, dry summer means for brands

23 May 2011 | by Ross Webster

cream are sold each week; 2.4% more beer and soft drinks are consumed weekly; 40,000 more units of sun ...

Marketing Mole: Who does Google think you are? - Rupert Howell, Managing director, brand and commercial, ITV

28 Oct 2008

... Rupert Howell, best known as the man behind the "You've Been Tangoed" soft drinks commercials, is being ...

Marketing Mix: We'll call you - Transport for London

20 May 2008

for soft drinks. Mktg How are they going to police it? TfL Station staff will be dealing with that ...

Brand Health Check: Appletiser

18 Jul 2007

Soft drinks have traditionally targeted children and teens but, as adults seek out healthier ...

Editorial: Lo! Cadbury gets it right

20 Jun 2007 | by Craig Smith, editor

What is the difference between low-calorie chocolate and diet soft drinks? It's a trick question...the same rules do not apply as they might for low-fat crisps, reduced-fat butters and spreads, soft ...

Marketing Mix: Name that brand

13 Jun 2007

brand is distributed in the UK by the Coca-Cola Company and it includes a range of fruit-flavoured soft ...

Opinion: The Marketing Society Forum - Has London 2012 added too many top-tier categories?

18 Apr 2007

ANDREW MARSDEN, MARKETING DIRECTOR, BRITVIC SOFT DRINKS AND PRESIDENT, THE MARKETING SOCIETY ...

 

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