'G4S debacle is a blessing in disguise', claims Olympic advisor
27 Jul 2012 | by Arif Durrani
hard line view that you can t have soft drinks, you can t have chocolates, you can t have fast foods ...
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Coca-Cola vows to end all advertising to children
09 May 2013 | by John Reynolds
The soft drinks giant has announced four pledges which it will apply to the UK and more than 200 ...
'Passion points' key to CSR push, says Britvic marketing director
19 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
involve themselves in communal events. He said: "We know that big events drive the soft drinks category ...
Britvic and PepsiCo brands unite to support community projects
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
that involves all their soft drinks brands....Litherland, GB managing director at Britvic Soft Drinks, said: "From skateparks to picnic areas, not only ...
Coca-Cola brings back Designated Driver activity
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
UK pubs, bars and clubs, positioning the soft drinks as an alternative to alcohol. Designated drivers ...
Feel Good Drinks sponsors Happy Feet Two film
24 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
with Warner Brothers, which will involve it promoting the film across its soft drinks range....The tie-up will see the independent soft drinks brand run on-pack promotions highlighting its ...
Powerade moves into energy drinks
18 Apr 2011 | by John Reynolds
CCE claims that Powerade Energy is the first soft drinks product that will provide "dual energy ...
Coca-Cola replaces Football League title sponsorship with new deals
21 May 2010 | by Joe Thomas
launch a series of schemes to allow fans to connect with their clubs and the wider community. The soft ...
J2O unveils new 'lighter' variant to complement food in pubs
19 Apr 2010 | by Joe Thomas
seeing the range as an ideal accompaniment to a meal." He added: "Adult soft drinks continue to offer a ...
Coca-Cola to switch off Piccadilly Circus sign
10 Mar 2010 | by Joe Thomas
campaign plus promotional activity its loyalty website, Coke Zone'. The soft drinks giant will also be ...
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