Festival fever
24 Jun 2011 | by Clementine Marcel and David Akeredolu
attendees purchased FMCG products prior to an event, with crisps, soft drinks and sealed foods being the ...
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Trading places: this week's people moves
14 Sep 2012 | by Daniel Farey-Jones
's first president and global marketer, John Compton , is leaving the company after 30 years with the soft ...
Think BR: What a hot, dry summer means for brands
23 May 2011 | by Ross Webster
cream are sold each week; 2.4% more beer and soft drinks are consumed weekly; 40,000 more units of sun ...
CREATIVE STRATEGY: Coca-Cola decides that honesty is not the best policy
20 Jan 2011 | by Simon Kershaw
is disingenuous to say the least. Soft drinks manufacturers are obliged to clearly list the ...
World's 'freshest organic' cola set to launch next week
01 Apr 2010 | by Staff
The company aims to challenge Coca-Cola and Pepsi in the soft drinks sector, positioning itself as ...
Sunkist drink to get 'brand stretch'
11 Dec 2009 | by Daniel Farey-Jones
mixed-up fruit'. Neil Gibson, head of marketing for Vimto Soft Drinks, said: "Sunkist represents a real ...
Tesco store bans sale of energy drinks to children
08 Oct 2009 | by James Quilter
government was banning vending machines selling soft drinks and snacks in schools. A similar situation ...
Coca-Cola looks to pre-empt 'soda tax'
30 Sep 2009 | by Staff
attempt to derail plans to introduce a soft drinks tax....." When the proposals were made Coca-Cola chairman and chief executive described the idea of a soft drinks ...
Lucozade targets China's £16bn soft drinks market
29 Sep 2009 | by James Quilter
LONDON - GlaxoSmithKline's energy drink Lucozade is being launched in China under a brand name that literally translates as 'excellent suitable glucose'.
Health experts call for tax on soft drinks to fight US obesity
17 Sep 2009 | by Jacquie Bowser
. Muhtar Kent, Coca-Cola chairman and chief executive officer, said the idea of a federal tax on soft ...
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