to remove filtersIn Brief
25 Oct 2005 | by Media Week
challenge Soft drinks giant Pepsi is to stage a branded content campaign, The Pepsi Max World Challenge ...
Search results for "Soft Drinks"
How brands make their own content work for them
06 Dec 2005 | by Steve Hemsley
global links with football. The soft drinks giant, an early adopter of branded content marketing, sees ...
Doing the right thing
07 Jun 2005 | by MediaWeek
advertising spend (period: Apr 04-05)*Soft drinks (excluding water or health drinks): £61,298,290 ...
Tough call...soft drink
05 Apr 2005 | by MediaWeek
the world, but soft drinks are now being blamed for child obesity. Andrew Marsden tells Julia Martin...important to become really mundane." So says Andrew Marsden, marketing chief at British soft drinks giant ...
The diary of Mark Etting - Love’s labours lost... to a bloody loser
25 Jan 2005 | by MediaWeek
owner of a lucrative soft drinks account and her negotiating posture has hardened somewhat. The deal is ...
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