Search results for "Soft Drinks"

CLIENTS SPEAK OUT ON AGENCIES: At a time when agencies can't afford to lose business, James Curtis reports on what clients really think of their services

28 Mar 2002 | by JAMES CURTIS

client's business objectives, says Andrew Marsden, category director, Britvic Soft Drinks. But according ...

FIELD MARKETING: A sporting chance to push a product - Linking a brand to a sport event can pay off for field marketers, but only if the fit is right. Belinda Gannaway looks at fruitful tie-ups

28 Mar 2002 | by BELINDA GANNAWAY

, says Carlson director Brona Connolly. Soft drinks, alcohol, snack foods, and sweets for soothing ...

IPC TX promotes Osher to senior marketing manager

26 Mar 2002 | by Claire Billings,

worked for MAP, marketing soft drinks and beers. Ransome said: "It is a well-deserved promotion. Emmy ...

PRESS ADVERTISING AWARDS 2002: Best Grocery, Soft Drinks and Household Advertisement

22 Mar 2002

RKCR/Y&R picks up best ad for 'Hippos' at Campaign Press

22 Mar 2002 | by LUCY AITKEN

' Archer won best ad in national newspapers and best grocery, soft drinks and household ad. Saatchi The ...

MAKING MOBILE MARKETING WORK: Texting in the 21st century

22 Mar 2002

, alcohol and soft drinks industries. However, all of this may sound a little too perfect for marketers for ...

BRANDING BRIEFS: Britvic Soft Drinks launches premium juice drink

21 Mar 2002

Britvic Soft Drinks is launching its premium juice drink J2O into the take-home market in April

BRAND HEALTH CHECK: Ribena - Is taste the weapon to see off Ribena's rivals?

21 Mar 2002 | by MATTHEW ARNOLD

number four among all soft drinks in the UK, according to Zenith International. But the soft drinks ...

WORLD CUP 2002: Pepsi defends Beckham Coke clash

14 Mar 2002 | by MARK KLEINMAN

been naive in assuming that it would have exclusive access to Beckham in the soft drinks sector. This ...