31 Dec 2002
stood out for instilling true comic values in a domestic brand. But big-budget spots for soft drinks
31 Dec 2002
Nestle is set to start a chocolate war with this brilliant mini-movie-style ad. The company is putting #9 million behind the launch of Nestle Double Cream in an attempt to muscle in on a sector that has been the almost exclusive preserve of rivals Cadbury and Mars. Creative, filmic, glamorous and beautifully...
31 Dec 2002
An inventive and comical re-branding exercise. We follow the exploits of a Bonnie and Clyde love affair as tough guy Cif enters a restaurant to fall passionately in love with another bubbly Unilever product, namely Andy. As they zoom away from the gun toting owner and get married we finally grasp the...
31 Dec 2002
Readers will be familiar with the kung fu spot from this stellar World Cup campaign (Campaign Screen Issue 27). Tarsem has done an incredible job, especially under the circumstances: he had just ten minutes to film each footballer. The wrestlers were shot against green scene and scaled up by 40 per...
31 Dec 2002
Clever animation slices sharply into live action to spice up a grim hotel setting for this comic ad for Sprite. A man returns to his hotel room hot and dusty from a trying day at work. When room service arrives, he lifts the silver serving dome, but a gremlin-like animated creature pops out and breaks...
31 Dec 2002
"The shadow of Levi's rears up again. This time, in the form of a spoof - the Lilt ladies running through a series of walls, while stopping to catch their breath. As someone who's done a Levi's spoof in my own time, it'd be hypocritical to ask whether it's too self-reverential to do this. I laughed...
19 Dec 2002
. Trickett joined EHS Brann in 1999, prior to which she worked in client-side roles at Britvic Soft Drinks
13 Dec 2002
| by DAVID JOHNSON
.
The soft drinks business in Thailand is in a state of transition due to the rise in popularity of ...
13 Dec 2002
| by DAVID JOHNSON
.
The soft drinks business in Thailand is in a state of transition due to the rise in popularity of ...
13 Dec 2002
| by MICHAEL F. SPIESSBACH, chairman of Media Financial Services International
microcosm of India's macrocosm of masses, and campaigned to sell the believers Western soft drinks and such ...