Superbrands case studies: Gordon's
01 Nov 2002
adaptable of drinks and mixes well with fruit juices, soft drinks and colas. In many countries however, the ...
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Ame follows awareness campaign with TV debut
18 Nov 2002 | by Claire Billings,
LONDON - Ame, the non-alcoholic sparkling fruit juice drink from Britvic Soft Drinks, is following
Lowe's $75m US Diet Coke account under review
08 Oct 2002 | by Staff,
, as the soft drinks giant lines up four agencies to come up with ideas for a new campaign.
Consumption of fruit and vegetables
21 Aug 2002 | by IGD Consumer Unit
and drink (including soft drinks, alcoholic drinks and confectionery) consumed within the home. Report...total weekly expenditure on all food and drink (including soft drinks, alcoholic drinks and ...
Britvic uses Edinburgh festival to promote J2O
19 Aug 2002 | by Claire Billings,
as a credible and refreshing soft drink. They position J2O as a positive soft drinks choice in its ...
Britvic debuts £1.5m TV campaign for J2O
03 Jul 2002 | by Claire Billings,
revealed adult demand for quality and choice of soft drinks, as well as the increasing popularity of still ...
Coca-Cola looks at dairy drink launches
25 Jun 2002 | by Staff,
its products at schools, as health groups linked sugary soft drinks to childhood obesity. It has now ...
Advertisers consider pulling campaigns in wake of Keane's disgrace
24 May 2002 | by Claire Billings,
LONDON - Soft drinks brand 7-Up could pull its £474,000 World Cup Irish advertising campaign
Pepsi turns blue in latest cola war salvo
08 May 2002 | by Jennifer Whitehead,
-- particularly teens and young adults -- will respond enthusiastically to new carbonated soft drinks," Gary ...
Clemmow Hornby Inge poised to launch first creative work for Tango
01 May 2002 | by Deborah Bonello,
Clemmow Hornby Inge, which also beat TBWA\London in the February pitch for the Britvic Soft Drinks ...
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