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TOP 100 ADVERTISERS: Marketing's analysis of the UK's top advertisers by spend in 2000 reveals that the leading firms are scaling back their above-the-line budgets. Jennifer Hiscock reports

15,446,664 15,058,075 2.6 99 92 Britvic Soft Drinks 15,185,356 15,809,581 -3.9 ...

PUBLIC RELATIONS: Taking control of the news agenda - From exploiting naked flesh to employing shock tactics, PRs know how to gain media coverage for above-the-line activity, says Mary Cowlett

auction for soft drinks brand Fanta, where FHM magazine readers could bid for a Gucci bikini, as worn by ...

NEWS IN BRIEF

Britvic Soft Drinks is sponsoring six young tennis prodigies under its Robinsons brand, and is...Britvic Soft Drinks is sponsoring six young tennis prodigies under its Robinsons brand, and is ...

NEWS IN BRIEF

Britvic Soft Drinks is launching a glass bottle for Pepsi, to be sold in pubs, bars, clubs and...Britvic Soft Drinks is launching a glass bottle for Pepsi, to be sold in pubs, bars, clubs and ...

Gerber Foods to roll out 'ethical' fruit juice range

initially focus on PR and guerrilla marketing. Gerber Foods soft drinks marketing director Rob Spencer ...

MEDIA MONITOR: TV - Make the most of sponsorship. Competition for sponsorship of top TV shows is hiking up prices, writes Andy Fry

renewed the deal at a cost of pounds 7m for one year. - US soft drinks brand T s association with ...

Coke president steps down ahead of restructure

Walt Disney to boost Coke’s non-carbonated soft drinks. This followed the announcement of a 4bn ( 2.7 ...

Coca-Cola in drinks pact with Disney

non-carbonated soft drinks....weeks to promote its non-carbonated soft drinks. Historically, the two have worked together to promote ...

CAREERS: Company CV - Britvic

Company facts Britvic Soft Drinks traces its origins back to 1784, when it existed as a ...

 

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