High times for booming energy-drinks sector
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
's third-biggest soft drinks category...Soft Drinks Report 2012'. Growth driver With existing consumers also purchasing energy drinks ...
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Scout London delays next issue for strategy review
11 May 2012 | by Mark Banham
London, soft drinks brand Yog and the London Sealife Aquarium. Scout London is already available ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
, founder of Luchford APM, said the focus was on taking a key market share within the soft drinks market ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
' quote data showing that portion sizes have increased by 52% for soft drinks, 27% for Mexican food and 23 ...
Pepsi consolidates UK media into OMD
19 Apr 2012 | by Maisie McCabe
the £7 million Pepsi soft drinks account....Mindshare previously oversaw the soft drinks business, which covers Pepsi, Pepsi Max and 7Up. OMD ...
Five Coke vehicles to travel Olympic torch relay route
18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
June the soft drinks giant ran the 'Future Flames' campaign to spread the message that people ...
Department of Health defends anti-obesity efforts
17 Apr 2012 | by Sara Luker
Responsibility Deal. As a result, Coca-Cola will reduce the calories in some of its soft drinks by at least 30 ...
Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
popular take-home brand in its 2012 Soft Drinks Report, growing 7% in value to 1.1bn , while Pepsi came ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
its soft drinks brands by at least 30% by 2014. The company has pledged to increase the marketing ...
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