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British shopping habits will not be heavily affected by the Olympics

home entertainment (10%), alcoholic drinks for home entertainment (7%) and soft drinks for home ...

Festival fever

attendees purchased FMCG products prior to an event, with crisps, soft drinks and sealed foods being the ...

Do health issues boost food brands?

benzoate, a common preservative in soft drinks, jams and salad dressing. The FSA sent the findings to the ...

Global soft drinks round-up

Canadean, in their Global Soft Drinks Round-Up....This first newsletter in our Global Soft Drinks Round-Up covers the fruit-based* beverage ...

Talespin: public relations disasters

asserted that when it comes to soft drinks, Clearly there s no substitute . At this time, 7UP was also ...

West Europe Quarterly Review, Q3 2004

Western Europe's soft drinks market saw a slowdown in 2004, according to leading beverage industry...a strong negative impact on overall soft drinks consumption. But it is the reversal of the long ...

Broadcasting Bad Health: Why food marketing to children needs to be controlled

companies do Summary The power of the brand Case studies: fast food Case studies: soft drinks Schools ...

Consumption of fruit and vegetables

and drink (including soft drinks, alcoholic drinks and confectionery) consumed within the home. Report...total weekly expenditure on all food and drink (including soft drinks, alcoholic drinks and ...

What is Brand Equity, Anyway?

is category director at Britvic Soft Drinks. To buy this book click here ...

 

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