to remove filters'G4S debacle is a blessing in disguise', claims Olympic advisor
27 Jul 2012 | by Arif Durrani
hard line view that you can t have soft drinks, you can t have chocolates, you can t have fast foods ...
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Coca-Cola vows to end all advertising to children
09 May 2013 | by John Reynolds
The soft drinks giant has announced four pledges which it will apply to the UK and more than 200 ...
'Passion points' key to CSR push, says Britvic marketing director
19 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
involve themselves in communal events. He said: "We know that big events drive the soft drinks category ...
Britvic and PepsiCo brands unite to support community projects
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
that involves all their soft drinks brands....Litherland, GB managing director at Britvic Soft Drinks, said: "From skateparks to picnic areas, not only ...
Coca-Cola brings back Designated Driver activity
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
UK pubs, bars and clubs, positioning the soft drinks as an alternative to alcohol. Designated drivers ...
Feel Good Drinks sponsors Happy Feet Two film
24 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
with Warner Brothers, which will involve it promoting the film across its soft drinks range....The tie-up will see the independent soft drinks brand run on-pack promotions highlighting its ...
On the Campaign Couch...with JB
29 Sep 2011
your way. Q: I've just joined the marketing department of a soft drinks company targeting young ...
Think BR: What a hot, dry summer means for brands
23 May 2011 | by Ross Webster
cream are sold each week; 2.4% more beer and soft drinks are consumed weekly; 40,000 more units of sun ...
Powerade moves into energy drinks
18 Apr 2011 | by John Reynolds
CCE claims that Powerade Energy is the first soft drinks product that will provide "dual energy ...
MCBD and SodaStream part company ahead of relaunch
28 May 2010 | by Joe Thomas
MCBD and SodaStream have parted company ahead of the planned relaunch of the soft drinks brand this
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