MediaCom's challenge was to encourage people to see Dolmio as part of their five-a-day requirement for fruit and vegetables.
Sales of carbonated soft drinks remain strong, although retailers' pricing demands mean volumes...have worked in its favour. For those cutting back on alcohol, soft drinks are a likely replacement ...
WINNER Title: BRUzil Duration period: May 2010-July 2010 Media agency: PHD North Media director: Jason Spencer Account director/media planner: Lorraine Jones Creative agencies: Leith, Blonde, Burt Greener Creative directors: Ed Brooke (Leith), Phil Adams (Blonde), Lorna Burt (Burt Greener) Account...
View all of the winning campaigns from the Grocery, Soft Drinks & Household category.
is irritating. Firstly, since when was a soft drink a necessity? Secondly, when has a soft drinks ...
JOINT WINNER Title: Twix + Tea Media agency: MediaCom Media directors: Louise Martell, Andy Walsh Creative agency: TBWA Account director: Mark Cochrane Client: Mars Brand: Twix Marketing director: Angela Willmot Media/brand manager: Laura Sheard Attempts to position Twix as a hip chocolate...
JOINT WINNER Title: Mars Balls Media agency: MediaCom Media director: Andy Walsh Media planners: Matt Bamford Bowes, Helen Wallace Creative agency: Abbott Mead Vickers BBDO Client: Mars Brand: Mars Bar Marketing director: Angela Willmot Media/brand manager: Caroline Jary Mars Bar's summer...
Russell Ramsey, chair of Radio jury GROCERY, SOFT DRINKS HOUSEHOLD - DIGITAL WINNER ...
WINNER Title: Flora Pro.Activ - Test The Nation Media agency: MindShare Media director: Mike Mulholland Media planner: Adam Smith Creative agency: Bartle Bogle Hegarty Creative director: n/s Account planner: n/s Client: Unilever Brand: Flora Pro.Activ Marketing director: Paul Nevett Media...
WINNER Title: Sliced Bottle Agency: McCann Erickson London Client: HJ Heinz Creative directors: Brian Fraser, Simon Learman Art directors: Gary Marjoram, Brian Fraser Writers: Gary Marjoram, Rob Brown Typographer: Gary Todd Photographer: Kevin Summers FINALIST Title: Sandals Agency: DDB London...
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