Search results for "Social media"

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Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ...

Twitter partners with Nielsen to publish new 'social TV' ratings

18 Dec 2012 | by Arif Durrani

social media, and particularly the real-time feeds of Twitter, have created a new dynamic between ...

The new power of television

17 Dec 2012 | by Sarah Ivey

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning...not looked so healthy for decades. And it is all down to social media - the very thing that many ...

Bridging the loyalty chasm

17 Dec 2012 | by Stuart Evans

to consumers in determining their loyalty. The ability to interact with a brand via social media ...

Brand Barometer: Social media performance of Waitrose

04 Dec 2012 | by Staff

A look at the performance of Waitrose in social media over the past four months.

Zenith expects TV ad market to fall in 2013

03 Dec 2012 | by Daniel Farey-Jones

on year. "Social media continues to grow aggressively as well, but we are expecting Google to ...

Unilever's Paul Polman tops FTSE 100 survey for comms effectiveness

28 Nov 2012 | by Matt Cartmell

, annual reports, speech transcripts, videos and social media during the past 12 months for each of the ...

Social media neglected in crisis management, Good Relations research reveals

28 Nov 2012 | by Lynsey Barber

using social media, a new study has revealed....More than two out of three professionals in comms, marketing and social media admitted there is a ...

Brand Barometer: Social media performance of Disney

28 Nov 2012 | by Staff

A look at the performance of Disney in social media over the past four months.

Arcadia posts a 25% profit rise as ecommerce props up sales

21 Nov 2012 | by Matthew Chapman

Arcadia brand Topshop increasingly engages with its customers on social media, where it hit three million ...

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