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Social Brands 100 opens for 2013 nominations

The search for this year's top brands in social media has begun as Social Brands 100 opens today...was created by social agency Headstream, which is partnering with social media analytics firm ...

Marketers at risk of turning consumers into brand blockers

New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ...

The new power of television

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning...not looked so healthy for decades. And it is all down to social media - the very thing that many ...

Bridging the loyalty chasm

to consumers in determining their loyalty. The ability to interact with a brand via social media ...

Think BR: Jeans, cornflakes, Christmas and Postar

social media strategies especially amongst smartphone carrying Yummies. Audience at the heart and outdoor ...

Social media gives you wings

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media.... Repucom and partner company Sport+Markt tracked the social media impact of Baumgartner s pioneering leap ...

How truthfulness influences voting and purchase decisions

technology and social media have for politics are enduring. Citizens and consumers across the world are aware ...

Sam Howroyd: Behind the rise in FMCG online spend

handful of events that are truly global. Its tracking of social media activity revealed that while ...

Sam Howroyd: The European elite and consumer confidence in emerging markets

out among 800 European execs and covering their use of mobile devices, social media and apps, the ...

Has the Olympic effect fizzled out already?

whether sponsor brands achieved different social media conversations during the Games than competitor ...

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