VIDEO: Launch of the M&S 'Shwopping' campaign
27 Apr 2012 | by Matthew Chapman and Georgina Brazier
splash on social media, a channel the retailer is increasingly adopting. Video produced by ...
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Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial
30 Apr 2012 | by Sarah Shearman
product had an "incredibly successful" social media launch. She said: "We are confident the fun and ...
Trading places: this week's people moves
27 Apr 2012 | by Kate Lloyd
Anderson as their new digital and social media director, as he leaves his position as Weber Shandwick s ...
Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
A look at the performance of Virgin Money in social media over the past four months...sector, Virgin Money has been quick to find its feet in social media. Methodology: The Social ...
Hotline: Ladbrokes seeks agency
27 Apr 2012
The betting company Ladbrokes is looking for an agency to handle its social media account.
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
The proliferation of social media has offered marketers an unprecedented opportunity to become ...
Are clients utilising Games?
26 Apr 2012 | by Alasdair Reid
The London 2012 Olympics, or the London 2012 Social Media Olympics as more switched-on ...
Editor's Comment: Calm reaction vital in a social-media storm
25 Apr 2012 | by Noelle McElhatton
It takes a strong, experienced marketer to withstand the slings and arrows of social media....Fielding observes, the rules of conversation, not marketing, apply to social media. Know when to speak, and ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, including retail, media, entertainment, personal care, telecoms, social media and charitable sectors. 'We ...
BHF follows Vinnie Jones with Corrie heart attack ads
20 Apr 2012 | by Daniel Farey-Jones and Nick Batten
breaks, to online, social media activity, and a licensing deal allowing the charity to feature images of ...
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