PR agencies claw back digital business from specialist shops
16 May 2013 | by Loulla-Mae Eleftheriou-Smith
past two years to move social media work to PR agencies, but remained unconvinced that clients were ...
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Combining ads, digital and PR is what brands demand
16 May 2013 | by Danny Rogers
and social media require brands to listen, and respond, to consumers in real time It is no longer ...
It is time for PR to reclaim digital comms
16 May 2013 | by Alec Mattinson
Blowfish or organic investment, PR agencies have acquired the tools to move beyond using social media as ...
HTC's global PR director Julia Herd is inspired by the F-word
16 May 2013 | by John Owens
. Discussing the HTC First, which incorporates Facebook's Home software, Herd sees the incorporation of social ...
Will KPMG's purchase of investor relations firm Makinson Cowell start a trend?
16 May 2013
need for improved governance and greater transparency, as well as advances in social media,' he says ...
Carlsberg "where's the party?" by North Kingdom
15 May 2013
?" through social media. Parties are planned across 18 countries to support the campaign and users will be ...
How UEFA has looked to grow its Europa League brand
15 May 2013 | by John Reynolds
launched our digital campaign which will drive fan engagement through creating a new social media presence ...
Arena wins £15m pan-European Betfair business
15 May 2013 | by Arif Durrani
million in the UK. The account does not include SEO and social media activity, which used to be handled ...
My Media Week: Emy Rumble-Mettle
15 May 2013 | by Hayley Hayes
time I get to indulge my social media addiction. I check my calendar (as if anything has changed since ...
Social network users are airbrushing reality in search of peer approval
15 May 2013 | by Nicola Kemp
Consumers in search of social validation on social media channels are resorting to building up a...wish I could be more like the person I describe myself as on social media." These consumers are ...
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