MBA: Integration Is Dead
03 Dec 2010 | by James Devon and Stephen Maher, MBA
shareholders, PR, CSR, HR and so on, as well as the marketing materials and the social media campaigns. This is ...
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Inferno: Not Rocket Science
03 Dec 2010 | by Robin Jaffray, Inferno
that can support product launches, promotions, social media campaigns, public spectacles, or whatever ...
Dare: Lessons from the Fat Duck
03 Dec 2010 | by Nick Emmel, Dare
spot, to participative social media sites, PR and live events, to an actual participative chocolate bar ...
Imagination Europe: Transforming Businesses through Creativity
03 Dec 2010 | by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe
social media, PR and traditional ad agencies. The creation of compelling brand content is being pursued ...
The Big Digital Debate: How to create value from digital
02 Dec 2010 | by Noelle McElhatton
. Haines recounted being asked what the social media site was doing for the 2012 Olympics and replying that ...
Creating Diageo art on the digital canvas
11 Nov 2010 | by Simon Sankarayya
more money into social media and into portals like Yahoo!, we don t have the body of evidence from 20 ...
PROMOTIONAL FEATURE: Creating Diageo art on the digital canvas
11 Nov 2010 | by Simon Sankarayya
our campaigns to get that right. As we shift more money into social media and into portals like Yahoo ...
Step into the spotlight
20 Oct 2010 | by Sam Richardson
activity before, during and after the live experience. Effectively integrating digital and social media ...
Make a bigger impact
20 Oct 2010 | by Shaz Smilansky
, experiential agencies are expanding their in-house abilities for ampli fication by bringing in social media and ...
At the heart of the action
15 Oct 2010 | by Richard Brett
social media revolu tion. It found that many marketers view PR as more crucial than adver tising asked ...
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