Connected Campaign of the Month: O2
26 Apr 2013
within a few days of launch," Paul Fabretti, the head of social media at Telef nica UK, says. "This was a ...
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Life without a full stop
16 May 2013
six-digit PIN that releases the money. Response has been hugely positive, with great social media feedback ...
The World's Leading Independent Agencies 2013: WE Marketing Group
12 Apr 2013
million social media (weibo) users - the biggest number in the world. They are the most engaged social ...
The World's Leading Independent Agencies 2013: Happiness
12 Apr 2013
or break a campaign and a brand. We nurture our communities and treat them with respect. Social media ...
Interflora fails to deliver
25 Mar 2013 | by Andrrew Caesar-Gordon
If your business is sending flowers, don't muck up Mother's Day and ignore the social media...wrote the Daily Mail, picking up though social media on hundreds of customer complaints about Interflora ...
Mascots: building a place in consumers' hearts
07 Mar 2013
; ideas that they find entertaining and want to share in ads, social media and even merchandise ...
Connected Campaign of the Month: Kit Kat
28 Feb 2013
Nestlé is taking advantage of social media to engage chocolate-lovers by inviting them to help...." Creative Rob Fenton, managing partner, strategy and social media, Razorfish "What I like about ...
Turning around a PR crisis
15 Feb 2013
taunted in social media. Domino s Pizza used the need to counteract a YouTube film in which employees ...
Goldman Sachs defies opinion
23 Jan 2013 | by Andrew Caesar-Gordon, Electric Airwaves
social media to aggregate and amplify opinion draws in regulators and decision makers. Read more ...
Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
, which we are using social media for. Jon Lambert, group marketing director, Nestle : We've built our ...
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