Mascots: building a place in consumers' hearts
07 Mar 2013
; ideas that they find entertaining and want to share in ads, social media and even merchandise ...
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Connected Campaign of the Month: O2
26 Apr 2013
within a few days of launch," Paul Fabretti, the head of social media at Telef nica UK, says. "This was a ...
Connected Campaign of the Month: Kit Kat
28 Feb 2013
Nestlé is taking advantage of social media to engage chocolate-lovers by inviting them to help...." Creative Rob Fenton, managing partner, strategy and social media, Razorfish "What I like about ...
Turning around a PR crisis
15 Feb 2013
taunted in social media. Domino s Pizza used the need to counteract a YouTube film in which employees ...
Corporate Reputation: Mike Robb, Cicero Consulting - A little more conversation
03 Oct 2012 | by Mike Robb, Cicero Consulting
In a world of 24/7 news and with more than 200 social media platforms, reputation management is ...
Private Hear: April 2012
03 May 2012
is that if the ad is focusing on how young guys use social media, isn t that where Calm should be ...
The Big Tablet Debate: A bright new media platform arrives
12 Oct 2011 | by Philip Smith
important as the internet, the rise of search advertising or social media. He regarded tablets as ...
Evolution of Marketing
28 Feb 2011 | by Joe Davis, CEO
colleagues in online networks and social media. What is most important to you as a business executive in ...
PROMOTIONAL FEATURE: Creating Diageo art on the digital canvas
11 Nov 2010 | by Simon Sankarayya
our campaigns to get that right. As we shift more money into social media and into portals like Yahoo ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
Remind yourself of your brand fundamentals before getting swept along by the social media tide...man of legendary rhetoric, armed with a BlackBerry firing out Tweets. Social media is that big a ...
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