Search results for "Social Media"

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Danny Rogers: Cautious optimism for a prosperous 2010

09 Dec 2009 | by Danny Rogers

more cost effective than advertising, and because of the huge interest in influencing social media ...

Editor's comment: A case of Woolies thinking

24 Nov 2009 | by Lucy Barrett

social media and some cinema ads. It has splashed out on a TV campaign for Christmas, but that has all ...

Marketing Mole: Who does Google think you are? Natasha Hill - Supporter marketing director - Cancer Research UK

24 Nov 2009

communications team should help to increase donations. Hill could head up a social media campaign to keep people ...

Business effectiveness is the mantra, not media efficiency

17 Nov 2009 | by Tess Alps

sponsorship or social media sub-brands. This discipline has the potential to underpin the entire ...

Opinion: use your graduates

11 Nov 2009 | by Laura Oliphant

versus social media. They re optimistic about the future of the communications industry. They know ...

Marketing Mole: Who does Google think you are? - Vicki Franks, Marketing director, Kao Brands

03 Nov 2009

. ACTION - Franks needs to focus more on social media to build her profile as part of a broader strategy to ...

Is using the fanbase a good way for brands to associate with sport?

27 Oct 2009 | by Staff

' or Twitter will help pro mote our brand sponsorship'. This is crass, and brands that use social ...

Amanda Andrews on Media: Web TV's snack attack

27 Oct 2009 | by Amanda Andrews

social media. While, as with any type of program ming, there are bound to be hits and misses, snack TV ...

Andrew Walmsley on Digital: Upwardly mobile

26 Oct 2009 | by Andrew Walmsley

finally tipped them over, but that use would not have been enough in isolation. Yet, as social media has ...

Andrew Walmsley on Digital: Youth immerse themselves in the internet

21 Oct 2009 | by Andrew Walmsley

the mechanics of social media have become habitual to them. This is rarely understood by older people ...

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