to remove filtersOpen up to prove British food quality
01 Mar 2013 | by Joanne Denney-Finch
doing this already. Social media provide a powerful platform on which to tell a story. And local media ...
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Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn
07 Mar 2013 | by Nigel Roberts, creative director, Leagas Delaney
or discuss, on social media, how they wipe their backside? Whatever anyone does when on the toilet ...
Product launches could turn your brand into one big joke on social media
28 Feb 2013 | by Russell Davies
that s how your launch will look on social media. It s the same lesson we need to keep learning ...
To earn trust, brands need to stop horsing around
28 Feb 2013 | by Ian Darby
gags weighed heavy on social media channels last week and exposed the more tedious among their audience.
A view from the top
28 Feb 2013 | by David Jones
digital and social media have empowered people to hold leaders and businesses accountable. HMV s Twitter ...
Passion outweighs profits in new era
22 Feb 2013 | by James Watt
. Social media channels, a growing community of fans and PR agencies are the new weapons of mass disruption ...
Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum
21 Feb 2013
there is much unproven value in social media. However, doing something about it and developing a sharp ...
DigitasLBi's UK fortunes may rest with Kitcatt Nohr
14 Feb 2013 | by Ian Darby
Outside Line acquisition, which plugged a gaping interactive and social media hole, Saatchis has moved to ...
Engaged followers make a difference
14 Feb 2013 | by Andy Wasley
It was also a big day for thousands of our supporters, who'd been inspired by our social media ...
Experiments to evaluation: social media gets serious
08 Feb 2013 | by Claire Beale
seen to use social media is no longer an objective for marketers, nor even their agency partners. As ...
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