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Big Data: Moving beyond the hyperbole

13 Feb 2013 | by David Benady

information flowing from online searches, websites, ecommerce and social media offer brands a chance to gain ...

Food & Drink: Savanna's tour of duty raises a cheer

08 Feb 2013 | by Chloe Cann

backdrop for people to take pictures, with the intention that the photos would be shared on social media ...

Industry view: how can Honda return to former glories?

07 Feb 2013 | by Kim Benjamin

support of the huge number of loyalists out there. Restart the dialogue through social media, direct mail ...

Google+'s Marvin Chow: 'We want to bring more magic to users'

07 Feb 2013 | by Matthew Chapman

ventures into social media. Brazil-based Orkut is the only surviving precursor to Google+, the company ...

Will the PR industry benefit from Leveson?

06 Feb 2013 | by Mark Banham and Kate Magee

investigative budgets. Weak newspapers mean social media PR specialists will have a stronger hand. But ...

In-depth: last week's PR features and analysis

01 Feb 2013 | by Mark Banham

Our long reads this week included the FTSE 100 social media index, a reputation survey on the...top spot in social media. In the wake of the recent supermarket horsemeat scandal , the public ...

Media/Education: Time-lapse video puts Edinburgh in frame

01 Feb 2013 | by Chloe Cann

students were encouraged to use their own social media networks to promote the video. Measurement and ...

Food & Drink/Fashion: Diet Coke given designer status

01 Feb 2013 | by Ellie Bothwell

than 50 online titles and owned social media channels. The Tattoo bottles were sampled across ...

Which FTSE100 company performs best on social media?

31 Jan 2013 | by Kate Magee and Mark Banham

reputation on social media. Kate Magee and Mark Banham report....When PRWeek published the social media index last year, companies were only just waking up to the ...

Open-source marketing comes of age

25 Jan 2013 | by Suzy Bashford

Marketers must embrace open-source marketing for brands to prosper, as the rise of social media and...deluge of material.' The proliferation of social media is prompting many brands to restructure in an ...

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